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---\ntitle: “Understanding WhatsApp Quality Rating & Limits”\ndescription: “Learn how Meta rates your account and how to increase broadcast limits.”\n---\n\nMeta assigns a Quality Rating (High, Medium, Low) based on how users receive your messages. If users block or report your messages, your rating drops to Red. Maintaining a High rating allows your broadcast tier limit to automatically upgrade from 1,000 to 10,000, 100,000, and eventually unlimited daily messages.\n